Golden Age of Illustration This Week at LiveAuctionTalk.com
LiveAuctionTalk.com founder Rosemary McKittrick covers art, antique and collectible sales weekly in her column. Visit the site. Sign up for a free weekly subscription.

SANTE FE, NM, May 06, 2011 /24-7PressRelease/ -- Beautiful women waving glasses of beer are always in season. That's why you see so many of them on vintage advertising posters today. Angelic children, animals, trains, and automobiles rank right up there too.

How do you make your particular brand of brewsky seem superior to the other guys?

Advertising.

Advertising has played a huge role in defining America as a society of beer drinkers as well as consumers.

Will Rogers wasn't far off when he said, "Advertising is the art of convincing people to spend money they don't have for something they don't need."

The most desirable vintage posters and signs today combine graphics, colors and wording to pack the ultimate punch. Collectors judge potential pieces by how tastefully the product is promoted.

Recognized poster artists and graphic designers will always command the most interest. Names like Alphonse Mucha, Toulouse-Lautrec, Otto Baumberger, and Edward Penfield are a few examples.

On Jan 8, Morphy Auctions in Denver, Pa., featured a selection of vintage advertising signs and posters in its auction. A cardboard sign promoting the New Lebanon Brewing Company picturing a lady holding fan; sold in the auction for $3,163.

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